Brewing with hops, fermentation, and a big fermentation tank is what a lot of craft breweries are doing right now.
But what if there was a way to do all of this in a bottle?
And what if the result was a beer that tastes as good as the beer you bought?
That’s the goal of Miller’s Ale House in St. Louis, Missouri, which has its own line of craft beers, and is opening up an online store in August.
The brewery has been experimenting with different types of bottles and canning processes, and will be the first craft brewery to sell cans in a brick-and-mortar store.
Miller’s Brewing Company will sell six different varieties of beer, including a wheat beer, a barleywine, a rye beer, an India Pale Ale, and an imperial stout.
The beers are available in 12-ounce cans and 12-packs, which sell for $20.
(The brewery sells its cans for $8 each.)
In addition to the six varieties of brew, the brewery will also offer a limited number of tasters for each beer, and each one will come with a unique label and code.
Miller said the brewery is open to new labels and codes, but will not release them to the public yet.
Millers Brewing Company is just the latest in a long line of beer companies to try to sell beer online.
Last year, Goose Island launched its own online store, and last year, Lagunitas also opened up a retail store.
In October, Elysian announced it would sell its beers online starting in 2019.
In a way, it’s a win-win for all of us, says Michael Litt, founder of Millers.
“It’s a great way to expand distribution and have people actually taste the beer before they buy it.”
Litt says he has no plans to move to an online retail model, but he says he’s been considering the idea.
He’s heard the buzz around the idea of online beer sales.
The craft beer market is booming.
Litt says there are more than 400 craft breweries in the U.S., and the demand for new beer is growing.
Litt believes the online distribution will help keep the demand low, since he believes the quality of the beer will improve if it is available at the same time as it is in a local store.
It will be a better experience for the consumer, and it will allow them to find a beer quickly, he says.LITT believes the market for beer is ripe right now, and he believes there are many brewers out there who are doing it right.
He thinks the best way to succeed is to take the time to figure out what works best for your brand, and what you are best at, he said.
“If we can get to a point where there is this demand for our product, and there is a market for it, we’re going to do well for ourselves,” Litt said.
“We’re going out and finding great products that will sell well and be popular and sell for a reasonable price.”